Learn the amazing power of asking questions When you ask a question, your subconscious automatically goes to work to find answers. And if you ask great questions, you may get great answers. But if you ask bad questions, you'll get bad answers. Bad questions include things like, "Why is marketing so hard?" or "Why isn't anyone interested in my services?" Your sub-conscious will go to work giving you answers such as, "Because you're such a loser," and "Nobody cares about you or your business!" No wonder people get stuck with their marketing!
"Why" questions aren't very useful. But HOW, WHAT, and WHO questions can lead you in the right direction: "How do I get attention for my services?" and "What do I need to say to make a prospect feel confident I can help them?" and "Who do I need to talk to in order to get a decision about this project?" What if asking good questions was the great hidden secret to marketing your services? Could that really be it? I want to suggest that it is. And conversely, asking bad questions (or not asking questions at all) may be the sure path to marketing failure. What are the key questions you need to ask in order to be a successful marketer of your services? The answers you so desperately need will only come through asking - such as...
- Who are my ideal clients?
- What are my clients' most pressing problems?
- How can I effectively package solutions to those problems?
- How can I become better at delivering those services?
- How can I make those services more attractive?
- How can I get the attention of my prospective clients?
- How can I educate my prospects about how I can help them?
Those are just a few of the questions you need to ask yourself. Can you answer all of them clearly and concisely? If you can, great; you have laid the foundation for marketing your services. If not, your marketing will grind to a standstill. Now the answers might not come instantly. But the subconscious will go to work to find the answers. Sometimes they will come intuitively, in a flash. Or you may tap into the myriad information resources so readily available: Books, ebooks, online articles, courses, teleclasses, seminars, workshops and conferences are coming at us from every direction. But in my experience, these don't hold a candle to one of the most powerful resources ever invented (and updated for the digital age): The Webring Mastermind Club. Unlike the mastermind groups of the past where you had to get together physically to brainstorm answers to questions, you can tap into the Webring Mastermind Club any time of the day or night. Here's how it works:
You formulate your question the best you can and pose it to the group. Typically in a few hours you have five or six people (often scattered around the globe) with ideas, answers, resources and follow-up questions. Before you weren't sure how to get the attention of your prospective clients. Now you have possibly several very workable ways of doing just that. And if you need additional ideas, you just ask another question. Not only that, you can visit this Webring Mastermind Club anytime you want, and look at the questions and answers posted by other group members, and get ideas that you can apply to your situation. And what if this cost you nothing?
What I'm trying to do is take away any excuses for not asking the questions you need to ask to take your marketing to a whole new level. You can either sit there scratching your head or ask good questions and tap into this powerful free resource offered by TMP. Try the Mastermind Club . You've got nothing to loose and everything to gain!. |
