Guerrilla Marketing  Strategies                          

Many years ago we called it “below-the-line” marketing. We used to drop celebrities onto parking lots in air balloons or sent scantily clad girls in dune buggies to hand out mailings. We organized beauty pageants, car rallies, sporting events and concerts, and many more exciting venues to draw people as a branding effort.

Over the past 20 years this approach to outdoor marketing evolved into Guerrilla Marketing, the essential difference being that Guerrilla Marketing is more target oriented by selecting venues that have already a massive crowd attraction.

Event Marketing We broadly define an "event" as any designated place where a large concentration of target consumers congregate. The Beach on Sunday afternoon, a Church Parking Lot on Sunday Morning. An outdoor concert. A sporting event, a Shopping Mall on a Saturday afternoon, The Boardwalk on St.Maarten on a Friday evening. These are all rich media opportunities.Whether it's a full-blown fixed location brand experience or just a street team guerilla stenciling your brand in and around an event, TMP will plan and execute any on-the-ground media tactics you can imagine.

Product Sampling From a consumer standpoint, nothing sells a product more than being able to experience it. We call this "brand tasting." Our teams are carefully recruited and trained to personify the brand's ideal promise and connect with key consumers. These programs don't just drive traffic, they build and energize brands with vanguard consumers.

Street Branding There's a never-ending supply of innovative and unexpected underground media vehicles lurking beneath the traditional channels. Wild postings, street & beach theater, static clings, spray stencils, removable stickers, chalking, environmental re-surfacing, beach promotions, cross-branding... These are just some of the non-traditional media placement tactics we execute.

Nomadic Squads This concept employs street teams equipped with audio/video equipment to bring your ads directly to your target audience.

Sponsorships Branding through sponsorships is a multi-faceted opportunity to inform and interact with existing and potential customers through interest specific venues. Over the years we have experienced and perfected sponsorship relations with such brandnames as Heineken, Nascar, Tropicana and Country Music TV. 

At TMP we believe in delivering highly strategic ground plans, carefully thought out. Every brand has a unique personality and our programs are built to reflect that. Once the target consumer is profiled - the ones most ripe for being activated - we build the plan around five key variables:

• LOCATION - where do these highly specific and targeted consumers concentrate.
• PRESENTATION - what type of dramatic experience will get their attention and buy
• TIME - when are they most receptive to this experience at this location.
• OFFER - what type of offer will motivate the consumer in a measurable way.
• BUDGET - how do we draw maximum efficiency and return with the dollars allocated

Guerrilla Marketing is highly effective in areas where the outdoors is the venue of choice, like in the beach communities of Florida and the Caribbean Islands.