Think Global, Act Local is an old adage in media advertising, but the internet is emphasizing it in more ways than most marketeers are aware of. The numbers don't lie: 70%+ of all websearches are generated outside the US, by people that don't have English as their "mother tongue" yet the marketing machine is greased to satisfy only 21% of all searches of which again another 39% (at home in the US) speak predominantly Spanish!