"Design has become a professional obsession. It is proven that design per se is the principle reason for emotional attachment (or detachment) relative to a product, service or experience.
Design and sound are arguably the #1 and 2 determinants of whether a product-service-experience stands out in the crowd... or is lost.
Unfortunately, it's another "one of those things" that darn few companies put - consistently - on the front burner."
Tomas
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