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Targeting Latin American and U.S. Hispanics is a Safe Bet "Argentina, Brazil and Mexico are the largest portions of the Latin American market, as 72 percent of users searching online reside in these countries," said Gaston Taratuta, president of Internet Media Services, Miami. Brazil has an average 650 million searches per month, Mexico 250 million and Argentina 100 million, further emphasizing opportunity within this market, Mr. Taratuta said. But Latin America is not the only market that advertisers should be targeting. Hispanics within the United States are a great market as well. These 44 million individuals have annual purchasing power of $575 billion. "There is a lot of growth potential for the Hispanic market in the U.S. [as the] population continues to grow 5.4 percent annually," said Eduardo Valades, president of Mexico-based iHispanic Marketing Group. He also said that search is the No. 2 reason that Hispanics in the United States and in Latin America use the Internet. The No. 1 reason was to check e-mail. A senior Google Mexico executive and fellow panelist underscored search’s role in the buying process. "Search is pervasive in Latin America," said Gonzalo Alonso, general director of Google Mexico. "The decision to buy is made online and this is true for Latin Americans and Hispanics in the U.S." Mr. Alonzo also said that advertising through search allows advertisers to know their consumers and what they are thinking. "[Internet] user growth is likely to continue to grow at a double-digit pace and penetration is likely to expand towards 2 billion in the next 10 years," said Peter Celeste, regional general manager for the Americas at Yahoo Search Marketing. "Yahoo Telemundo reaches about 75 percent, or 12.5 million U. S. Hispanics, each month, opening the doors for marketers to target this particular audience effectively," Mr. Celeste said. "In addition, the population is projected to go up by 30 percent in the next few years." |
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Is there a better Ajax than Ajax? |
A Better Ajax Than Ajax? Adobe Says Yes
To push Flex 2, Adobe is giving away a software development kit for free, lowering the price of an ease-of-use development tool, and widening the capabilities of Flex 2 to work with Ajax.
By Charles Babcock
InformationWeek
Jul 11, 2006 09:00 PM
The former Macromedia in San Francisco was known as the Cadillac supplier of tools for Web site development. Now, as part of Adobe Systems, it wants to become more of a Volkswagon-style supplier: The driving experience will remain the same but its aiming for thousands of new drivers. Actually, over the next three years, it would like a million.
Adobe acquired Macromedia in December and is bidding to broaden its product line in the field of rich Internet applications, the "next generation" apps that allow more customer self service, more individual user interaction with the Web site, and a higher degree of navigability for site and user interactions.
In 2004 Macromedia launched Flex, a $20,000 set of user interface components and tools to make it easier to build applications capitalizing on Macromedia's multimedia engine, the Flash Player. To date, about 5,000 developers have made use of Flex components and tools, says Jeff Whatcott, senior director of product marketing.
Now it's giving away the software development kit |
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Video On The Web: Meet the Vlogers |
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Meet the Vlogers
Vlogers?
Yes, vlogers.
First, there was the blog. Blog = web log.
Then came the podcast. A podcast is audio or video content you can download from the Internet and play on your PC or a personal media device like, but not limited to, an iPod.
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Technology Trends for Small businesses |
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Top 2006 Technology Trends for Small Business By Ramon Ray
Editor's Note: As we continue with our top 2006 trends series, we are very pleased to offer this guest column by Ramon Ray. Ramon is THE man when it comes to technology for the small business office. In the following article Ramon offers his list of top 2006 trends in technology -- the technologies he sees small businesses increasingly use.
By Ramon Ray
Technology is one of the biggest keys to ensuring a SMALL BUSINESS can operate with more efficiency using less resources in less time. By smartly using technology and leveraging it to grow your business, you will find that your customers are happier, business partners are strong and your overall work is improved. In the following paragraphs I will outline 10 key technologies that you NEED to consider in 2006. |
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