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Are tourism brochures still effective? |
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The following report was prepared by Claude Péloquin of the Tourism Intelligence Network of the ESG-UQAM Chair in Tourism (University of Quebec at Montréal).Technological advances have called into question many traditional models, including the common tourism brochure. And yet, this form does not appear on the brink of extinction. Two studies have confirmed its usefulness, for it remains one of the most popular information sources for tourists. This is all the more true since most travellers alter their plans while travelling. In this respect, brochures play a greater role than the Internet, for example, in influencing the decisions of travellers who have already left home. |
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Demographics will be one of the most important factors affecting the shape of tourism in the medium to long-term. However, booming population growth across much of the developing world combined with an aging population in the world’s major developed economies will raise a few issues.As tourism moves its demographic focus from population explosion to population redistribution, it will see the impact of “greying” populations throughout the world, a labor force peaking in many areas and a rising number of children in only two regions: North America and Africa, according to Jacob Kirkegaard, Research Associate at the Institute for International Economies. |
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