With the advance of the Internet, which is sometimes referred to as "The Ultimate Marketing Machine", marketing and advertising is only now growing out of its century long infancy. Department Store Magnate Wanamaker coined the era famously by stating:

"Half the money I spend on advertising is wasted. The trouble is I don't know which half !"

Now the Interactive Advertising Bureau (IAB) confirms that Wanamaker was pretty much on the mark with that statement. Their estimate is that 112 billion dollars a year are wasted in the USA and 220 billion worldwide, a little over half of the $428 billion spent globally. The idea behind the Internet is that this no longer needs to be the case.

At TMP we have adopted a somewhat risque but humorous view on traditional marketing efforts and techniques that we'd like to share with you. Enjoy.

Direct Marketing
You see a “hot” person at a party, mingling in a crowd. You approach that person and say, "I'm great in bed”. That's Direct Marketing.

Advertising
You're at a party with a bunch of friends and see the same “hot one”. You have one of your friends approach him/her, point at you and say, "He is great in bed." That's Advertising.

Tele-Marketing
You see the “knock-out” at another party. However this time, you go over to get the person’s phone number. The next day you call and say, "Hi, I'm great in bed." That's Telemarketing.

Public Relations
Again you're at a party and see that fabulously hot person. You get up, straighten your clothes, walk up and pour him/her a drink.You open the door, pick up the keys that were ”accidently” dropped, offer a ride, and then say, "By the way, I'm great in bed." That's Public Relations.

Brand Recognition
You're again at a party and watch this fabulous person. He/She walks up to you and says, "I hear you're fantastic in bed." Now that's Brand Recognition.