TMP's Matrix of Services

From product and service introduction to longterm branding and positioning and from corporate identity to customer relations, TMP services are designed as a flexible matrix as marketing is never a one time effort, but a continuous cycle.

Step 1 - Create a company and product/service profile

Step 2 - Position the company and it's products and services within the geographic and demographic parameters available

Step 3 - Establish the Competition's Profile along the parameters of location, reputation, product range, branding, pricing, marketing & sales approach and market share

Step 4 - Define the marketing mix elements and sales tools based on Traditional Effectiveness, Guerrilla Marketing appeal and e-Commerce/Internet applications and attach a price tag for budgetting

Step 5 - Design the campaign cross channeling maximum creativity and support

Step 6 - Orchestrate and continually tweak the delivery of the message to gain maximum impact 

Step 7 - Make sure to build in ways to measure the results. "If you cannot measure the results, it is not worth doing".

Only performance-based marketing will orchestrate which path to take on the ongoing quest for marketshare and profitability.