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Einstein said: "No problem can be solved from the same level of consciousness that created it." Another way of putting it: "No problem can be solved within the paradigm it was created in."

TMP's advice: "Keep asking yourself and everyone around you "WHY", until you have reached the root of the problem.

 
Philosophy
Where's the Beef?

TMP Note:  Following article describes indepth the "raison d'etre" for Total Media Professionals.With a staff that has roots in 14 different nations of the world, located on an island where more than 100 different nations have settled in a perfect cultural saladbowl, TMP communicates inside all major world cultures with an ease and confidence that can only be the result of "living it day-by-day". East and West, Old World and New World all come together on this little 37 square mile island that is home to the French and the Dutch Antilles, wonderfully mixed with Caribbean and North American influences.                                                       

Enjoy the article.

Search advertising has proven to be fertile ground for customer acquisition. A recent study by Piper Jaffray & Co. entitled, "The New eCommerce Decade: The Age of Micro Targeting," indicated that the average CPA for search was $8.50, considerably lower than the CPA for the Yellow Pages ($20), online display ads ($50) and direct mail ($70). How long search advertisers can maintain attractive CPAs depends on many factors, but one thing is clear: 

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The Mastermind Club

Learn the amazing power of asking questions

When you ask a question, your subconscious automatically goes to work to find answers. And if you ask great questions, you may get great answers. But if you ask bad questions, you'll get bad answers.

Bad questions include things like, "Why is marketing so hard?" or "Why isn't anyone interested in my services?" Your sub-conscious will go to work giving you answers such as, "Because you're such a loser," and "Nobody cares about you or your business!"                                                                                                                       No wonder people get stuck with their marketing!

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Our Philosophy

Four(4) Cornerstones of our Company

a. Education in all aspects of marketing, advertising, public relations, sales and media management. Resulting in a clear understanding of tactics, strategies, budgets and retrun of investment on dollars spent.

b. Experience in the marketplace with what works and what doesn’t. Experience in design issues and the written word. Combined the partners offer more than 100 years of experience in virtually every industry, on every continent, with every type of budget, from manufacturing, to wholesale and retail branding.

c. Observation and understanding human behavior are central in our approach to marketing and selling products and services. Over the many years and many customers we serviced in the Industrialized World, one thing has become clear:
People buy what they want, not necessarily what they need!
If you don’t believe that then check our list of reasons “Why Do People Buy”*

d. Research is considered second to none at TMP. Understanding the client’s needs, strength and weakness (SWOT), the marketplace he operates in, with all its legalities, cultural, financial, educational, religious and philosophical limitations and opportunities, will bring success at the best money spent ratio.

Analysis

With the picture that arises from the 4 cornerstones of our approach, TMP builds a strategy based on Pattern Recognition and Relational Thinking.
In simple terms: We put all our experience and knowledge together with what we’ve learned about the client, his market and possibilities, add a healthy dose of common sense thinking and research, and a pattern emerges.

Then we add what we know and have learned about marketing and sales in the 21th century (and yes, many aspects have drastically changed with the emergence of the internet) and we’re ready to design the plan called

Integrated Cross Channel Marketing Plan

This plan takes into consideration all of what we have learned in the past to be true and effective (Traditional), all that has evolved on the cutting edge of niche marketing (Guerrilla) and everything we have learned in the new world of Online Marketing (Internet Marketing).
With all this information at our disposal we design and work out the logistics of execution, including budgets, affiliations, personnel requirements etc.

 
Cross Selling
Cross selling

While you may not have recognized it was happening, the last time you ordered from a fast food restaurant there is a good chance you experienced cross-selling.

Cross-selling is a well established and highly effective marketing practice utilized by a wide variety of industries, ranging from financial institutions to fast food restaurants. When you cross-sell related products and services to your existing customers, you are making a smart decision. Developing a systematic approach to cross-selling brings in additional revenue with relatively low expense and effort.

Read more...
 
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